What We Do
Outsourced sales teams, fractional leadership, and market-entry strategy — predictable pipeline without the overhead of building in-house.
- Full-cycle outbound — list building to booked meetings
- Fractional sales leadership without full-time cost
- Proven across 30+ B2B engagements
Our Services
- Sales Sprint — 90-day outbound campaigns that fill your pipeline with qualified meetings.
- Fractional Sales Leadership — Senior sales leadership on a flexible, part-time basis.
- Lead Generation — Targeted prospecting and multi-channel outreach at scale.
- Market Entry Strategy — Research, positioning, and go-to-market plans for new markets.
How It Works
- Discovery Call — We learn about your goals, target market, and current sales challenges.
- Strategy & Planning — We design a custom engagement plan tailored to your growth objectives.
- Execute & Launch — Our team hits the ground running — outreach, conversations, and pipeline building.
- Measure & Scale — We track results, optimize performance, and scale what's working.
Results
- 30+ Clients Served
- $48M Pipeline Generated
- 6.5x Average ROI
- 100K+ Leads Contacted
No long-term contracts. Results in weeks, not months.
Services — B2B Sales & Growth
Sales sprints, lead generation, fractional sales leadership, and business development — outsourced services designed to accelerate your B2B revenue.
Sales Sprints
Intensive, time-boxed sales campaigns that compress months of outreach into focused sprints. We deploy trained sales professionals who execute targeted outreach, qualify prospects, and book meetings — delivering pipeline at speed without the ramp-up time of traditional hiring.
- Rapid pipeline generation in weeks, not months
- Dedicated sales reps trained on your value proposition
- Full CRM integration with transparent reporting
- Flexible engagement — scale up or wind down as needed
- No recruitment, onboarding, or management overhead
Ideal for: B2B companies launching into new markets, startups needing quick pipeline without full-time hires, teams with bandwidth gaps between hiring cycles, companies testing new messaging or verticals.
Lead Generation
We fill the top of your funnel with qualified prospects through a multi-channel approach — including our unique podcast-based outreach method. From cold email and LinkedIn prospecting to content-driven conversations, we connect you with the right decision-makers.
- Podcast-based outreach for high-trust conversations
- Multi-channel campaigns (email, LinkedIn, phone)
- ICP-targeted prospect lists built for your market
- Warm introductions to C-suite decision-makers
- Weekly reporting with real-time pipeline visibility
Ideal for: Companies struggling with cold outreach response rates, businesses wanting to build authority in their space, sales teams needing more at-bats with qualified buyers, founders who want to stop doing their own prospecting.
Fractional Sales Leadership
Experienced sales leaders embedded in your organization on a fractional basis. We design your sales process, build your playbook, coach your reps, and drive the strategic decisions that turn a sales team into a revenue machine — at a fraction of a full-time VP cost.
- Sales process design and playbook creation
- Rep coaching, training, and performance management
- Revenue forecasting and pipeline management
- Sales tech stack optimization and CRM setup
- Hiring strategy and team structure planning
Ideal for: Growing companies not ready for a full-time VP of Sales, teams with reps but no structured sales process, founders who need to step back from day-to-day sales management, companies between sales leaders during transitions.
Business Development
Strategic partnership development and market expansion that opens doors to new revenue streams. We identify, pursue, and close partnership opportunities, channel relationships, and strategic alliances that create compounding growth over time.
- Strategic partnership identification and outreach
- Channel partner recruitment and management
- Market expansion planning and execution
- Co-selling and co-marketing program development
- Long-term relationship management and growth
Ideal for: Companies looking to expand through partnerships, businesses entering new verticals or geographies, SaaS companies building integration ecosystems, organizations wanting to diversify revenue channels.
US Revenue Engine™ 2026
For Growing Technology Companies Entering the U.S.
Install a Predictable U.S. Revenue Engine in 12 Months — Without Hiring a Full U.S. Team Too Early.
Now Accepting Q2 Partners — 5 Engagements Only.
Why Most Companies Fail in U.S. Expansion
- Hire too early
- Target the wrong accounts
- Misposition their product
- Underestimate enterprise sales cycles
- Lack structured execution
One Enterprise Deal Can:
- Fund the entire program
- Justify U.S. expansion
- Unlock investor confidence
- Create long-term recurring revenue
Three-Phase Framework
Phase 1 — Traction Sprint
Objective: Build your U.S. market entry foundation and generate first signals.
- The Market Entry Blueprint™: ICP identification, U.S. buyer persona mapping, competitive analysis, messaging calibration, target account selection, CRM architecture
- The Outbound Engine™: Email infrastructure, LinkedIn positioning, content strategy, initial outreach sequences, response handling, meeting booking
Outcomes: Clear ICP, live pipeline, market feedback loop, U.S. positioning foundation.
Phase 2 — Revenue System Installation
Objective: Turn traction into predictable deal progression.
- The Enterprise Conversion Ladder™: Discovery architecture, technical validation flow, pilot structure, proposal strategy, objection handling, procurement navigation
- The Deal Velocity Diagnostic™: Pipeline volume analysis, conversion rate optimization, sales cycle length reduction, technical validation friction removal, executive sponsorship gap closing
Outcomes: Structured deal flow, higher close probability, reduced sales friction, executive clarity.
Phase 3 — Scale & Authority
Objective: Build long-term U.S. credibility and expansion momentum.
- The 6-Week Revenue Sprint™: Constraint identification, system installation, execution tracking, revenue milestone focus
- Strategic Positioning: U.S. partnerships, industry positioning, executive roundtables, conference leverage, channel ecosystem mapping
Outcomes: You stop being a foreign entrant. You become a credible U.S. market player.
This Is For You If:
- You have product-market validation
- You've closed customers already
- You want structured U.S. entry
- You understand enterprise sales requires process
- You're ready to commit leadership attention
Qualification Criteria
- Have $2M+ in revenue or strong funding
- Have paying customers
- Have budget allocated for U.S. growth
- Have executive-level involvement
Investment details are discussed during the qualification call. This is not a low-ticket experiment. It's a U.S. market install.
About Cannmore — Built by Sellers, for Sellers
We didn't start Cannmore because we liked the idea of running a company. We started it because we kept seeing the same problem — talented B2B companies with great products and zero sales infrastructure.
Cannmore was born from decades of frontline sales experience. We've carried bags, cold-called thousands, built teams from scratch, and closed enterprise deals across multiple continents. We know what works because we've done it — and we know what doesn't because we've learned the hard way.
Core Competencies
- Sales Strategy — End-to-end sales process design, from ICP definition to close.
- Lead Generation — Multi-channel prospecting including our proprietary podcast outreach method.
- Team Building — Hiring, training, and managing high-performance sales teams.
- Market Entry — Go-to-market strategy for new verticals and geographies.
Our Values
- Results Over Activity — We measure success by pipeline generated and deals closed — not emails sent or calls made. Every action is tied to revenue outcomes.
- Partnership, Not Vendor — We embed in your team, learn your business, and operate as an extension of your organization. Your wins are our wins.
- Radical Transparency — Full visibility into our work, real-time reporting, and honest conversations about what's working and what's not. No black boxes.
- Relentless Craft — Sales is a craft, and we take it seriously. Continuous improvement, disciplined execution, and a refusal to settle for 'good enough.'
Founder
Miika Mantyvaara — Founder & CEO. Miika has spent over 15 years in B2B sales, business development, and revenue leadership. From cold-calling his way into enterprise accounts to leading international sales teams, he's built the playbooks that power Cannmore's client engagements. He started Cannmore with a simple belief: great companies deserve great sales — and they shouldn't have to build it from scratch.
What Makes Us Different
- Embedded, Not Outsourced — We don't work from a call center. Our people integrate into your team, learn your product, and represent your brand like it's their own.
- Multi-Service Flexibility — Need lead gen today and fractional leadership next quarter? We flex across services as your needs evolve — no new vendor required.
- Proven Playbooks, Custom Execution — We bring battle-tested frameworks but tailor every engagement to your market, ICP, and growth stage.
- Transparent Reporting & Accountability — Weekly dashboards, pipeline reviews, and shared KPIs. You always know exactly what we're doing and what results we're delivering.
- Speed to Impact — Most engagements produce pipeline within the first 30 days. No 6-month ramp-up periods — we hit the ground running.
The Founder's Playbook — Growth Checklists for CEOs
Battle-tested checklists for founders and CEOs covering market entry, sales strategy, hiring, US & EU expansion, and margin growth. Track your progress and level up.
- New Market Entry — The 90-day framework to break into a new vertical or geography.
- Sales Strategy — Audit and optimise your B2B sales engine for predictable revenue.
- Hiring & Firing — Build, manage and reshape your revenue team.
- Doing Business in the US — Navigate the American market from legal setup to landing deals.
- Doing Business in the EU — Expand into Europe with compliance, localisation and go-to-market fit.
- Increasing Margins — Grow profitability without cutting corners or losing customers.
Field Notes — The Cannmore Blog
Insights, frameworks, and lessons from the front lines of B2B sales and business development.
Categories: Sales Strategy, Lead Generation, Leadership, Market Entry, Partnerships, Case Insights.
Get Started
Ready to accelerate your revenue? Book a free discovery call or send us a message. We'll discuss your goals and how Cannmore can help.
Visit cannmore.com/contact or email hello@cannmore.com.